Privacy Policy
1. Introduction
The Coachi mobile application and related services (the “Service”) are operated by Sport Autonomy (“Coachi”, “we”, “us”, “our”).
Registered address:
Sport Autonomy
38 Cherry Tree Avenue
St Albans
United Kingdom
Contact email: privacy@coachi.app
Sport Autonomy is the data controller responsible for your personal data under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
This Privacy Policy is accessible within the app without signing in and from the Apple App Store and Google Play Store listings.
2. What Coachi Does
Coachi helps users improve their skiing technique by analysing videos they choose to analyse and generating AI-based coaching feedback.
The Service uses computer vision and machine-learning models to extract movement and pose data (such as joint positions, angles, timing, and symmetry) from uploaded videos and, where enabled, device sensors.
Coachi is not a medical device and does not provide medical advice.
3. Why We Collect Your Information
Depending on how you use the Service, we may collect the following categories of personal data:
3.1 Account Information
Name
Email address
Username
Country and language preferences
3.2 Subscription & Transaction Data
Subscription type and status
Renewal dates
Payments are processed by the Apple App Store or Google Play Store. We do not
store payment card details.
3.3 Video Submissions
Videos you voluntarily analyse for skiing technique analysis
Optional notes or metadata you add
3.4 Movement / Pose Data
Estimated joint or keypoint positions
Angles, timing, rhythm, symmetry, and motion patterns
Derived performance metrics
This data is extracted from analysis videos and (only if you enable permissions)
device motion or location sensors.
Important: We do not use this data to uniquely identify you. Where applicable, this
processing may be treated as biometric or health-related data under data protection
law, and we rely on your explicit consent.
3.5 AI-Generated Outputs
Coaching feedback
Session summaries
Technique scores and progress indicators
3.6 Technical & Usage Data
Device type, operating system, app version
IP address
Crash logs and diagnostics
App usage analytics
3.7 Support Communications
Emails or messages sent to support
Attachments or logs you choose to share
3.8 Marketing Preferences
Newsletter opt-in or opt-out
4. Age Restrictions
The Service is intended for users aged 13 and over. Users aged 13–17 must have permission from a parent or legal guardian to use the Service and purchase subscriptions. We do not knowingly collect personal data from children under 13.
5. How We Collect Data
Directly from you (account creation, uploads, settings, support messages)
Automatically (app diagnostics and usage analytics)
From app platforms (Apple and Google for subscription status)
From device sensors (only if you grant permission)
6.Consent for Video and Ai Analysis
AI models analyse videos to estimate pose and movement
Metrics are calculated and converted into coaching feedback
AI outputs are advisory only and may be imperfect
No automated decisions with legal or similarly significant effects are made
User videos are not used for model training or marketing
You may request human review of feedback you believe to be incorrect.
7. Sharing Your Data
We do not sell personal data.
We may share data with trusted service providers acting under contract, including:
Cloud hosting and storage providers (UK-based)
AI and compute infrastructure providers
Analytics and crash-reporting services
Customer support platforms
Apple and Google (subscriptions and billing)
We may also disclose data where required by law or to protect legal rights.
8. International Data Transfers
Our primary data hosting region is the United Kingdom.
If data is transferred outside the UK in the future, we will use approved safeguards such as the UK International Data Transfer Agreement (IDTA) or EU Standard Contractual Clauses (SCCs).
9. Data Retention
© 2025 Sport Autonomy — Coachi: Ski instructor in your pocket.